As a freelance Senior Designer/Art Director, I trade under the name of Smooth Designs Limited and am dedicated to the growth and success of your business by giving you the best creative solutions for any project you are undertaking.
Working in your offices or remotely from my own studio, you can be assured that from 'concept to delivery' your project will be managed with skill and and efficiency. Delivering on time and within budget are key factors in which I take pride, and achieve again and again.
Smooth design specialises in branding & corporate identity, business startups, print: litho & digital, brochures & advertising, events & exhibitions, corporate literature, magazines & newsletters, websites & landing pages, and Contract publishing.
Every individual and every project is different and this site is certainly not a catalogue. Each piece of work has been tailored to clients' strict requirements. The same will be true of yours.
King's College NHS Foundation Trust's launch of a subsidiary business, operations and educational company within the Trust.
Re-design of branding, all marketing collateral and website for this Lloyd's listed, multi-national insurance and reinsurance broker. Plus internal and external signage, events, exhibitions and large format graphics.
Company name and logo design for an aural health business re-launch. Owner wanted something that was approachable and not 'too medical' as main service users are children.
The London Borough of Southwark needed to promote men's health. With a very diverse and mixed population it required a strong yet simple message to encourage more men to talk more about health. Information packs, promotional goods, large format vinyls, window clings, street banners, bus advertising and billboards. Hugely successful campaign.
One of the hardest yet most rewarding projects of my career to-date. Fund and awareness raising campaign. Working directly with the charity directors I was able to bring a 'silver lining' to life through badges, balloons and the ward was then decorated to the rainbow designs.
Worked as a lead creative for JD Williams working on all sections and seasons. Fast paced, FMCG retail design as it's very best. Style setting, concepts and graphics packs - everything and anything. Totally hands on...
As Art Editor of this best-selling monthly magazine, I was also responsible for the creative direction for the launch of the website and ensuring cross-platform brand integrity.
Design and production of web banners, web ads and e-mailshots for BBC GoodFood, GoodHomes, Olive and the GoodFood Shows.
As well as working on catalogues, POS and advertising, also involved in a the Pegasus brand website design as well as an on-going series of behavioural e-mailshots encompassing recruitment, re-engagement, special offers, anniversary and birthday discounts etc. High open, click-through and purchase rates achieved.
Again working with Mark Bishop, I was commissioned to design a brand new weekly title for the Puzzler Media group. Produced a full dummy edition, associated media pack and press ads.
As the art director of a contract publishing team I was responsible for building two new B2B titles from the ground up for Eastern Electricity. Responsibility covered full creative content and shoot direction, all design and layout as well as handling pre-press, proofing and press passes.
Working closely with Creative Director, Charles Karensenbarg and an editorial team, we launched this newsstand lifestyle and travel magazine on behalf of Publisher Ray Carmen. My responsibilities after the launch was the full creative input and single-handed design of the title. The title is now in its 25th successful year.
Without doubt one of the most significant clients in all my time. Working hand in hand with their communications department I was responsible for producing patient and visitor information, internal and external signage, posters, large format graphics, open day promotional material, patient surveys and fund raising literature.
A war veteran's charity based in the Mansion's next to Chelsea FC's ground, SOSF asked me to redesigns their main fund-raising brochure and also produce more literature for their occupants with regards to health and fitness, diet and keeping mentally active. Produced event brochures and reports and accounts.
Having Art Edited for 2 of IPC's most successful and sector leading titles I began working with many other titles and their marketing departments producing large scale retail posters, window displays and POS material. Just 3 of the many notable titles I worked with