Smooth Designs

Professional Branding & Print Design

20 Years in Business
over 20 years of Experience

Jonathan Smythe

As a freelance Senior Designer/Art Director, I trade under the name of Smooth Designs Limited and am dedicated to the growth and success of your business by giving you the best creative solutions for any project you are undertaking.

Working in your offices or remotely from my own studio, you can be assured that from 'concept to delivery' your project will be managed with skill and and efficiency. Delivering on time and within budget are key factors in which I take pride, and achieve again and again.

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My Expertise

Design Services

Smooth design specialises in branding & corporate identity, business startups, print: litho & digital, brochures & advertising, events & exhibitions, corporate literature, magazines & newsletters, websites & landing pages, and Contract publishing.

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Logos & Branding

First impressions last. Fact. So branding - which isn’t just a kogo - is one of the most important aspects of your business. It defines you, it makes you stand out from the competition and it is one of the reasons you will be chosen over others. It speaks volumes in your absence so never underestimate the power of your brand.
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Logos & Branding

Print Design

Print - ink on paper - is something tangible your prospective clients can hold onto, even if it sits on their desk for a while. People are more reluctant to throw away a brochure than they are to click a mouse to delete an email. Your information stays with them until they are ready to ‘buy’ A well crafted brochure or flyer can have enormous impact.
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Design for Print

Digital Design

The best digital marketing is as easy as
1, 2, 3... 1: Show off your brand and build awareness. 2: Sell your products and/or services for you, and; 3: Information, both giving and more importantly gathering so you know your clients and prospective clients. By creating a well-functioning website you add another powerful weapon to your business armoury.
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Digital Design

Magazine & Newsletters

These are incredible work horses when you want to engage with your customers, members or staff. They encourage loyalty, renewal of memberships and contracts and produce new business leads. They raise your business profile with valuable content that not only highlights your services and products but also allows you to promote events and share your mission and values. By gaining trust and respect, you gain clients and customers.
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Magazine & Newsletter

Events & Exhibitions

It’s not just about a beautiful stand and banners to put you head and shoulders above the competition. There so much more to make a success. Consider blogs, click-thru landing pages, re-engagement emails, event magazines, product catalogues, corporate giveaways and good old fashioned flyers. Turn any event into your business’ showcase.
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Events & Exhibitions

Brochures & Advertising

What a great way to get your business seen. In a world of online saturation people are now beginning to realise again the versatility and flexibility of brochures and well targeted advertising. The choices are huge and can be tailored to exactly what you need, when you need it. They say ‘Below The Line’ marketing is back - it never went away.
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Brochures & Advertising

Client Work

Every individual and every project is different and this site is certainly not a catalogue. Each piece of work has been tailored to clients' strict requirements. The same will be true of yours.


King's College NHS Foundation Trust's launch of a subsidiary business, operations and educational company within the Trust.

Afroasian Insurance

Re-design of branding, all marketing collateral and website for this Lloyd's listed, multi-national insurance and reinsurance broker. Plus internal and external signage, events, exhibitions and large format graphics.

Hear Here

Company name and logo design for an aural health business re-launch. Owner wanted something that was approachable and not 'too medical' as main service users are children.

Southwark PCT

The London Borough of Southwark needed to promote men's health. With a very diverse and mixed population it required a strong yet simple message to encourage more men to talk more about health. Information packs, promotional goods, large format vinyls, window clings, street banners, bus advertising and billboards. Hugely successful campaign.

Variety Club of Great Britain

One of the hardest yet most rewarding projects of my career to-date. Fund and awareness raising campaign. Working directly with the charity directors I was able to bring a 'silver lining' to life through badges, balloons and the ward was then decorated to the rainbow designs.

JD Williams

Worked as a lead creative for JD Williams working on all sections and seasons. Fast paced, FMCG retail design as it's very best. Style setting, concepts and graphics packs - everything and anything. Totally hands on...

Motorboat & Yachting

As Art Editor of this best-selling monthly magazine, I was also responsible for the creative direction for the launch of the website and ensuring cross-platform brand integrity.


Design and production of web banners, web ads and e-mailshots for BBC GoodFood, GoodHomes, Olive and the GoodFood Shows.


As well as working on catalogues, POS and advertising, also involved in a the Pegasus brand website design as well as an on-going series of behavioural e-mailshots encompassing recruitment, re-engagement, special offers, anniversary and birthday discounts etc. High open, click-through and purchase rates achieved.

My Time

Again working with Mark Bishop, I was commissioned to design a brand new weekly title for the Puzzler Media group. Produced a full dummy edition, associated media pack and press ads.

Eastern Electricity

As the art director of a contract publishing team I was responsible for building two new B2B titles from the ground up for Eastern Electricity. Responsibility covered full creative content and shoot direction, all design and layout as well as handling pre-press, proofing and press passes.

Caribbean World

Working closely with Creative Director, Charles Karensenbarg and an editorial team, we launched this newsstand lifestyle and travel magazine on behalf of Publisher Ray Carmen. My responsibilities after the launch was the full creative input and single-handed design of the title. The title is now in its 25th successful year.

Yachting World

Afroasian Insurance

Big Prawn Co.

King's College Hospital

Without doubt one of the most significant clients in all my time. Working hand in hand with their communications department I was responsible for producing patient and visitor information, internal and external signage, posters, large format graphics, open day promotional material, patient surveys and fund raising literature.

Sir Oswald Stoll Foundation

A war veteran's charity based in the Mansion's next to Chelsea FC's ground, SOSF asked me to redesigns their main fund-raising brochure and also produce more literature for their occupants with regards to health and fitness, diet and keeping mentally active. Produced event brochures and reports and accounts.

Time Inc

Having Art Edited for 2 of IPC's most successful and sector leading titles I began working with many other titles and their marketing departments producing large scale retail posters, window displays and POS material. Just 3 of the many notable titles I worked with

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